Guy Bourdin
Tuesday, 13 April 2010
Research into other lingerie campaigns
As we thought the previous campaigns for Triumph were a bit tacky, and the more recent campaigns were a bit boring, especially for the audience of LOVE magazine, we discussed some campaign ideas that we thought would work better.
We started to research into some other lingerie/underwear companies and campaigns that they have used in order to gain some ideas for our revamped campaign for Triumph.
Ann Summers
La Senza
Wonderbra
Myla Lingerie
Armani
I think the Dita Von Teese campaign for Wonderbra works best. The choice of model, the quality of the images, the colours and the composition, to the choice of underwear; it all works together perfectly. Even the classic 'HELLO BOYS' campaign from Wonderbra is a favourite amongst customers, guaranteed to catch the eye of both women and men.
However, as we previously discussed in our group prior to the previous Triumph campaigns of having a man in the photo aswell, we still want to pursue this in our ad campaign. I think the Armani underwear campaign of David and Victoria Beckham also works extremely well. I like the way Victoria's positioning and facial expression suggests that she is the powerful one, i also like the black and white touch, as it makes the image have a 'classic' /traditional feel to it. It brings simplicity to the image, yet it is still strong and effective.
Tuesday, 16 February 2010
New Campaign: Louise Redknapp for Triumph
In 2007, Triumph unveiled Louise Redknapp to be the new face of the company. She is a favorable choice due to her popularity with the public, a 32 year old mother with a great but healthy figure.
These are some of the advertising campaigns modelled by Louise:
I think that these most recent photographs for Triumph have reinvented a new image for the company, with a more classy and mature feel. Louise Redknapp was a clever choice of model, as she is loved by the public by her face and down to earth personality.
Although i do like these campaign shots, and think they work much better than the earlier campaigns for Triumph, but i think that they would seem a bit too 'mature' and 'boring' for LOVE magazine, which is aimed at the older teenage audience.
I think that we should maintain the classy feel to the campaign, but add a playful element like the previous campaigns, maybe using a male model aswell as i think they worked well.
Hopefully, combining these ideas we will come out with a clever and suitable campaign for Triumph to be published in LOVE magazine.
Triumph
Triumph is one of the leading underwear producers in the world that was founded in 1886. For our assignment, we have to produce a series of advertising campaign photographs for Triumph for potential publication in LOVE magazine.
In order to come up with some ideas, i looked at Triumph's previous advertising campaign photoshoots in order to get some inspiration.
Firstly, I looked at some of Triumph's old campagins shoots. I thought they were quite tacky, and didn't show off the lingerie to their best ability. I am not surprised that they underwent a change in terms of models and campaign style in their most recent campaigns. However, even though I think they are slightly tacky, i also think some of them are quite humorous. The humorous ones aren't too bad, but the tacky ones do nothing for the company, almost making the company look cheap, with a low advertising budget.
Example of a humorous campaign:
Example of a tacky campaign:
I think that the campaigns with the female model shot with a male work well. I think they seem more sophisticated yet playful, adding a narrative to the image. The women in the photographs hold an element of power in the Triumph lingerie. They seem to be the ones in charge, not the male.
LOVE Magazine
LOVE magazine is a new glossy fashion magazine from Conde Nast, and edited by Katie Grand, on its third issue. The photography throughout the magazine is the strongest photography i've seen in a mainstream magazine, even Vogue. It's a magazine driven by the strength of the photography, with photographers such as Mert & Marcus shooting covers and editorials. LOVE magazine is a fashion magazine, but it is more about personal style. I would describe it as a more 'down to earth' fashion magazine. It's edgy, with a lot of personality.
Issue One
The first issue was a brave move, using plus-size Beth Ditto on the front cover, which is a rarity to see models above a size 6 gracing the front cover of a glossy fashion magazine. It is bold, raw, brave and exciting to see this change, especially as a launching first cover.
"Everything about the way that Beth looks reminds us not of her imperfections but our own. She has self-assurance and confidence by the truckload. She is happy with who she is and the way she is. Don't we all wish that we woke up in the morning and felt like that?"
"Everything has been botoxed, lifted, sucked and dyed out of the women that represent the absolute aspiration of real women," - Katie Grand (editor and launcher of LOVE)
Issue Two
Saturday, 13 February 2010
Fashion Photoshoot: Brand campaign for a fashion magazine
Project Four:
Fashion photoshoots for a brand
campaign for a fashion magazine
In Project 4 you must work within a team and attend the meetings and creatively contribute to the team output. Although it is your individual work that will assessed at the end of term 2, the individuals work can be greatly enhanced by the professional co-operative and collaborative nature of team work.
Background to Project 4
You are creative individuals working for a creative agency.
Your agency has been commissioned by a brand to produce a series of campaign photographs for potential publication in a magazine.
•
Your Team brief is to produce an extensive range of Fashion photographs for a new product campaign for your client that will be used in a magazine advertising campaign.
•
Individual research into fashion advertising, fashion photography, styling, the brand and its products is all essential to provide your team/agency with a realistic foundation from which to select content, produce and launch the new campaign.
My group: Group 6
Brand: Triumph
Magazine: LOVE Magazine
David Bailey
David Bailey is one of my favourite photographers. I love the way he captures his subjects in such a unique way than what any other photographer would. I love his work from the 60s and 70s best, as this is when Bailey was at the peak of his career in my eyes. His images were so different to any other photographer around at the time. He managed to combine a contemporary feel to his images whilst shooting them in black and white to maintain a traditional, simple feel. His subjects always seem to be relaxed and comfortable in front of him. He pays special attention to detail in his images, each one seems to be carefully thought out but still remains to maintain a simple composition.
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