Tuesday 16 February 2010

LOVE Magazine

LOVE magazine is a new glossy fashion magazine from Conde Nast, and edited by Katie Grand, on its third issue. The photography throughout the magazine is the strongest photography i've seen in a mainstream magazine, even Vogue. It's a magazine driven by the strength of the photography, with photographers such as Mert & Marcus shooting covers and editorials. LOVE magazine is a fashion magazine, but it is more about personal style. I would describe it as a more 'down to earth' fashion magazine. It's edgy, with a lot of personality.


Issue One
The first issue was a brave move, using plus-size Beth Ditto on the front cover, which is a rarity to see models above a size 6 gracing the front cover of a glossy fashion magazine. It is bold, raw, brave and exciting to see this change, especially as a launching first cover.

"Everything about the way that Beth looks reminds us not of her imperfections but our own. She has self-assurance and confidence by the truckload. She is happy with who she is and the way she is. Don't we all wish that we woke up in the morning and felt like that?"
"Everything has been botoxed, lifted, sucked and dyed out of the women that represent the absolute aspiration of real women," - Katie Grand (editor and launcher of LOVE)

Issue Two


Issue Three









The LOVE Thing from LOVE on Vimeo.

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