In 2007, Triumph unveiled Louise Redknapp to be the new face of the company. She is a favorable choice due to her popularity with the public, a 32 year old mother with a great but healthy figure.
These are some of the advertising campaigns modelled by Louise:
I think that these most recent photographs for Triumph have reinvented a new image for the company, with a more classy and mature feel. Louise Redknapp was a clever choice of model, as she is loved by the public by her face and down to earth personality.
Although i do like these campaign shots, and think they work much better than the earlier campaigns for Triumph, but i think that they would seem a bit too 'mature' and 'boring' for LOVE magazine, which is aimed at the older teenage audience.
I think that we should maintain the classy feel to the campaign, but add a playful element like the previous campaigns, maybe using a male model aswell as i think they worked well.
Hopefully, combining these ideas we will come out with a clever and suitable campaign for Triumph to be published in LOVE magazine.
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