Tuesday 13 April 2010

Types of digital signage and ideas

The client i have chose is New Look.

Here are some ideas of various types of indoor and outdoor digital signage that i may use to promote my client.

Outdoor digital signage to advertise to a widespread audience.
Indoor digital signage (brand building) to promote the brand and build a brand identity.

Digital signage displays such as LCD or plasma display screens, LED boards, projection screens.
Outdoor digital signage such as Digital billboards and digital screens at waiting points such as traffic lights, or on the high street, on bus stops, in city spaces etc..
Indoor digital signage using LCD or plasma screens in public places such as shopping centres, airports, tain and bus stations, shops, pubs, cinemas etc..

I searched 'digital signage' on youtube to get a more clear understanding and i found this video very helpful.



When i first thought of digital signage i thought of Times Square in New York.
Times square is bombarded with digital signage.





Beginning to focus more on the project and come up with some ideas that i may use to promote my client New Look, i looked at some examples of digital signage, indoor and outdoor.
Some of these images include digital billboards, cinema screens, LCD screens in shopping centres and stores..










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