Photoshop: Interactive screen

My third concept of digital signage for my client New Look is an

interactive screen.

My first initial thought where to place the interactive screen was inside a New Look store. But, i thought that this way it was only attracting existing new look customers, and not bringing in anynew customers, so then i decided to change my idea in order to get more people involved and possibly become new look's future customers, maybe attracting people who havent shopped at new look before, or people that used to be past customers, and using the interactive screen as a way of drawing them back in.
My interactive screen will be located indoors in a shopping centre, near by New Look, maybe even just outside, so passers by will interact with the screen and maybe be persuaded to enter the shop.

I chose to use these images, as existing models and clothing of New Look.

I placed the images in a photoshop file.

I couldnt find any images of a location of where i want to place my signage.

So, i tried to create my own location using photoshop.
I used filters in order to create a tiled floor, and a grey background.

The reason why i chose to use neutral colours such as a grey background instead of a bright eye-catching colour such as pink was so that it would attract more than one type of person and age group. Also, i think neutral colours such as grey is simple and still effective.
Also, the new look clothes against the grey background makes the clothing stand out.

Because the spring summer range is quite toned down with neutral colours, a bright colour to use as a background such as green yellow or pink would have diverted the attention away from the clothes, and the clothes are what new look is trying to sell.

I added in the new look logo, and beneath i inserted
"INTERACTIVE SPRING/SUMMER WARDROBE
TOUCH AN OUTFIT TO START"

Although i liked my signage design, i was unable to show the location in which i wanted it, being a shopping centre.

But, i finally found an image that i could use as a background.

I pasted in my sign,

editing the writing to

"INTERACTIVE SPRING/SUMMER WARDROBE
TOUCH THE SCREEN AND SELECT AN OUTFIT TO START"

i did actually play around with transforming the image, into different angles and on a slant to follow the angle of the photograph. However, i felt that it didn't look right, and as i am only using the background as a way of indicating my location, i thought it look fine as it was.

On photoshop, i selected selective colour and took out some of the yellow of the image to make the background more neutral toned.

Then, i created a frame around my interactive screen.

FUNCTIONS:

what my interactive touch screen does...

my interactive screen enables the public to select outfits and particular garments that they like and want to find more about.

By doing this through touching the screen, information about price, sizing and available sizes in the nearest store will be listed.

Signage: Interactive Screen
Location: Indoors, Shopping centre (outside a New Look store)
Digital Functions:
Interactive touch screen that people can interact with by selecting
various New Look
outfits and garments. Information about the outfit or garment will be listed once selcted, indicating price,
available sizing and
colour in the nearest New Look store.

Target: Shoppers.

i really like my idea, and i think it will work well, attracting new and existing customers to the store, and increasing brand identity and attention.