H&M marketing campaign

I thought this H&M advertising campaign was a very clever way of digital advertising.
The advertisements have semacode embedded in them so mobile phones can scan them and pick up the code, where it can be purchased then and there.

I thought this was an effective way of creative advertising, and so it got me thinking about similar ideas that i could corporate into my new look digital signage advertisements.

H&M incorporates semacode to their advertisements. The reader has the option to purchase goods with their mobile phone by scaning the semacode bar. Then the reader is directed to a menu where size and color can be picked. The item will be charged to the user’s cell phone bill.