Research into signage

Good signage can lead a business towards success. It should be understandable and should act as an effective communication medium.

Traditional signage

The traditional method of signage includes the printing of the text in the newspapers or other boards. The required text first has to be printed and then distributed among the people.

With traditional signage, the feasibility of updating the information lessens the efficiency. With the print media, you have to pass through the trouble of reprinting the text that proves to be less effective and less time consuming.

In their busy life today, people do not have time to sit specially to look for the advertisement or the specific information, they want something that jumps out at them - something to catch their eye easier. Traditional signage tends not to do this.

So, what would be more favourable than traditional signage?

Digital signage

Digital signage is a form of electronic display that shows information, advertising and other messages. Examples of digital signs include LCD, LED, plasma displays, or projected images. They can be found in public and private environments, such as retail stores and corporate buildings. Advertising using digital signage is a form of out-of-home advertising in which content and messages are displayed on digital signs with a common goal of delivering targeted messages to specific locations at specific times. This is often called "digital out of home".

Benefits of digital signage

-The benefits of digital signage over static signs, in situations where changing signs are preferred over static signs, are that the content can be exchanged more easily, animations can be shown, and the signs can adapt to the context and audience, even interactively.

-Digital signage can offer superior return on investment compared to temporary and/or promotional signs made from other substrates.

-Digital signage disperses content and messages in the most targeted, interactive way.

-It enables a retailer to control and display their messages quickly and effectively.

-Dynamic digital signage can grab a customers attention and influence their purchasing decision at the point of purchase.
-It eliminates the high cost of creating and distributing print ad campaigns.

-It is instant and offers the ability to change promotions immediately for various products or particular customers.

-Retailers can earn money with their digital signage network by selling advertising space to their suppliers.