Research into other lingerie campaigns

As we thought the previous campaigns for Triumph were a bit tacky, and the more recent campaigns were a bit boring, especially for the audience of LOVE magazine, we discussed some campaign ideas that we thought would work better.

We started to research into some other lingerie/underwear companies and campaigns that they have used in order to gain some ideas for our revamped campaign for Triumph.

Ann Summers

La Senza

Wonderbra

Myla Lingerie

Armani

I think the Dita Von Teese campaign for Wonderbra works best. The choice of model, the quality of the images, the colours and the composition, to the choice of underwear; it all works together perfectly. Even the classic 'HELLO BOYS' campaign from Wonderbra is a favourite amongst customers, guaranteed to catch the eye of both women and men.

However, as we previously discussed in our group prior to the previous Triumph campaigns of having a man in the photo aswell, we still want to pursue this in our ad campaign. I think the Armani underwear campaign of David and Victoria Beckham also works extremely well. I like the way Victoria's positioning and facial expression suggests that she is the powerful one, i also like the black and white touch, as it makes the image have a 'classic' /traditional feel to it. It brings simplicity to the image, yet it is still strong and effective.