Our brand is about delivering fashion excitement, newness and value. So we translate the latest trends from the catwalk, celebrities and the streets as fast as we can, providing our customers with fashion that is bang on trend - and great value to boot. We regularly win awards for our clothing and footwear and remain the number 1 retailer by volume for denim and dresses. New Look isn't just for the girls either - we are gaining market share in menswear. Our online business also continues to grow, with customers visiting New Look whenever and wherever it suits them - making us one of the most visited fashion websites in the UK.
We care about how we operate and are committed to ethical trading and animal welfare. We limit our impact on the planet by reducing the waste we send to landfill and using less energy.
The Customers
Many people love New Look and with over 1000 stores providing fashion for women, men, teens and children, it is difficult to describe one single New Look customer. That said, these are our two main groups.
Bags of fashion - our female customer
Most of our women customers are keen shoppers. They love to bag a bargain and get a real thrill from finding that killer fashion item. They want clothes that are bang-on trend but that also fit their style and life.
Look good, feel good - our male customer
Our male customers like to shop and enjoy fashion but perhaps don't need quite as many new clothes as the girls. However, when they do buy, it's very important for them to get it right and to feel confident about their fashion. And of course, as keen New Look shoppers, price is really important - the more fashion they can afford the better.
This is why we spend time listening to our customers all over the world. We talk to them in the stores, in groups and one-on-one. We also have an online community of New Look shoppers who give us feedback 24/7. This means we can keep delivering new ideas, new looks and new reasons to keep coming back.
We're all looking for something new and exciting to wear but it can be hard to find what's just right for you - and at the right price.
This is where New Look comes in. Our brand pillars of fashion excitement, value and newness are at the heart of everything we do. We deliver irresistible fashion at brilliant prices which means more fashion excitement for our customers - more of those 'Wow! Look what I've just found' moments.
This means we can take on the competitors - with genuinely surprising prices and with fashion credentials that stand us apart from other value retailers.
Our values
From talking to our customers we have found there are three things that make New Look different.
We are impatient. We love the fashion business so we always keep things new and fresh, giving customers plenty of reasons to keep coming back.
We are confident. We try new things, we take big risks otherwise our business wouldn't have grown so fast with so many best sellers. We're also confident in our customers, we listen to them all the time and trust what they tell us.
New Look is fun. Customers love the excitement and possibility of fashion which is why we are lively, friendly, optimistic with an unfailingly positive attitude to life.
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