Triumph

Triumph is one of the leading underwear producers in the world that was founded in 1886. For our assignment, we have to produce a series of advertising campaign photographs for Triumph for potential publication in LOVE magazine.

In order to come up with some ideas, i looked at Triumph's previous advertising campaign photoshoots in order to get some inspiration.

Firstly, I looked at some of Triumph's old campagins shoots. I thought they were quite tacky, and didn't show off the lingerie to their best ability. I am not surprised that they underwent a change in terms of models and campaign style in their most recent campaigns. However, even though I think they are slightly tacky, i also think some of them are quite humorous. The humorous ones aren't too bad, but the tacky ones do nothing for the company, almost making the company look cheap, with a low advertising budget.

Example of a humorous campaign:

Example of a tacky campaign:

I think that the campaigns with the female model shot with a male work well. I think they seem more sophisticated yet playful, adding a narrative to the image. The women in the photographs hold an element of power in the Triumph lingerie. They seem to be the ones in charge, not the male.