Final copy of my creative brief (part b)

Project 2b:

Using the information given from the Ted Baker document, i filled in my brief accordingly. I changed in some of my box headings in order to suit this information and ajusted the frame size. I also uploaded a Ted Baker logo to make the brief more personal to the company.

Final copy of my creative brief (part a)

Project 2a:

This is my final design for my creative brief. I like the simplicity of the design. "Simplicity is they key in creating a creative brief". Thus, i made my brief simple yet stylish.

Creative Brief

Project Two:
Design and Develop a Creative Brief

a) You are working for a media/ PR agency. The creative bried the agency use is out of date and requires re-styling & designing. You are asked to re-design the brief using Adobe In Design.

Your creative brief must have a brand identity for the agency. With this in mind you will creat the corporate identity and also add appropriate and considered style, colour, structure and layout to all the component parts of a brief.

b) You will choose one unformatted piece of 'live' creative briefs, copy to provide your client information.

Ted Baker or Brylcreem

You will then edit the copy, organise and present this information onto the blank brief for the agencies 'creative team' who are working on the contract.

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Creating the background design, i had to use 4 copies of the same images in order to make it spread over the size of the document. I like the lilac/grey colour and floral pattern design for the background for my creative brief.


I wanted to make my logo simple. I named my 'company' KLAS. I used a simple box design for my logo and kept the font the same throughout the creation of my brief, font: Tw Cen MT Condensed. I like the uniqueness and simplicity of this font.

I created boxes for my information to be framed in. I want my information to be framed neatly in order to make my creative brief look professional and well presented.

I wanted to keep my design simple, but to 'jazz' it up a bit and to add to the presentation, i contrasted the box frames from thin to bold frames. This made the boxes stand out.

Final copy of my reconstructed article

Project 1b


This is my final copy of my reconstructed article. The original article was 16 pages long, and i have condensed my article to 10 pages. Although i thought the original article layout and design was good, i thought 16 pages was quite long considering that it didn't contain loads of text. I didn't like the way the original article contained pages of block text, and then had about 4 or 5 pages of photographs after each other. So, for my article, i decided to page the text out in order to make it more enjoyable to read. Instead of pages of block text, I spaced it out throughout the pages, on some full page photographs i put quotes or a small amount of text, just enough not to ruin the visuals and composition of the image, but to make the text in a more accessible position.

This is the cover of my article. I like the simplicity of it; the simple black and white theme and composition of the text layed over the image.

With this page spread, i integrated the image into the text in order to make the text seem more interesting to read instead of just a plain block of text with no images.

Again with this spead, i have integrated the image into the text with the page on the right-hand-side. With the image on the left, i felt that it worked best alone with no text as i thought the text distracted the central compostion of this image.

I felt that the article needed a page of text in order to make it feel like a magazine article and not just spaced out text. I think the image on the left complimented the double page spread and the page of text to the right of the image.

I have again integrated an image with the text on this double page spread. I like the right-hand-side page. I think the compositon of the page is interesting with the smaller cropped image in the bottom right corner of the page and the text looks 'effortlessley' placed on the corner of the image and on the plain white background. I felt this added to the overall design and layout of the article as the article has followed a neat expected layout, and i felt this was unexpected and drew attention.

The final page of the article is simple, with a photograph of Tavi and the blog listings in the top right hand corner of the page. In the original version of the article, the blog listings followed directy on from the txt, but i felt that placing the blogs on a new page by themselves makes them more noticeable to the readers.

Reconstructed article ideas

Project 1b:

On adobe indesign, i started to experiment with different ideas and layouts for my reconstructed article.

Edited Images: no text

These are my final images that i am going to work with on adobe indesign for my reconstruction if the article. I removed the text using the clone stamp tool on photoshop, carefuly covering and blending in the tones and colours from the background colour to neatly cover over the text. These are the images.